Fairway Hotel Redefines Hospitality with Entertainment Offerings
World Business Journal talks to Azhar Jaffer, Managing Director of Fairway Hotel, about the strategic adaptations the hotel has undertaken to meet evolving guest demands, expansion plans and emerging trends shaping the sector.
How has Fairway Hotel adapted to changing guest demands and industry trends recently?
We’ve withstood the test of time, recently marking our 55th anniversary. Fairway Hotel has evolved beyond the conventional hotel model, now standing as a dynamic entertainment destination. Here, guests can relax, knowing their needs are our utmost priority as our team strives to create a home-like atmosphere. With over 350 employees, we’re expanding our portfolio by adding new brands and aim to strengthen our leadership in the entertainment, food and beverage sectors, providing exceptional experiences for our clientele.
What’s the vision behind the recent expansion, including acquiring Sambiya River Lodge and Coco Beach Club?
As people seek engaging activities, we’re developing a circuit providing high-quality, family-friendly entertainment and experiences. From Entebbe to Kampala and now to Murchison Park, we aim to extend this circuit to various parts of the country, including Jinja, Fort Portal, and Mbarara. Sambiya River Lodge sits on 70 acres in the heart of Murchison Park. We are just before the turnoff to Murchison Falls and offer lunch stopovers, zip-lining, canopy walks, pools, and excellent accommodations. COCO Beach Club is a safe beachfront property with fresh fish and BBQ, comfortable seating, and great music and vibes. We are located just before the airport and host those looking for a chill environment.
What key trends do you foresee shaping Uganda’s hospitality industry’s future?
As sustainability and green tourism reshape the travel industry, Uganda is emerging as a trendsetter in Africa, aligning its policies to promote eco-friendly practices. The country provides a unique and authentic experience with diverse opportunities, ranging from birding and butterflies to gorilla treks and mountain climbing. Another major attraction that we have is the vibe of Kampala. Tourists travel for many reasons, and although animals and landscapes are major attractions, our culture, nightlife, and culinary offerings are significant contributors to the tourist experience.
What steps or measures does the hotel implement to integrate local culture into its services and offerings?
We seamlessly incorporate local culture into our services and offerings by showcasing ‘Uganda’s Finest’, spotlighting the talent of local artists and creators. Our work with the MasterCard Foundation further enhances and supports the development of the arts and crafts industry.
