PACEID Breaking Down Trade Barriers to Accelerate Exports
World Business Journal talks to Odrek Rwabwogo, Chairperson of the Presidential Advisory Committee on Exports and Industrial Development (PACEID), about the mission to expand trade partnerships and exports for 13 key products, ultimately aiming to generate one million jobs in the sector and solidify Uganda’s position as a reliable global exporter.
What impact has PACEID had on Uganda’s export growth and trade partnerships?
In 2022, we embarked on our mission with a clear objective: How can we create a million jobs? Achieving this would allow us to absorb two to three years’ worth of graduates across the country. A million jobs in manufacturing and services necessitate an increase in exports, leveraging Uganda’s strengths.
By concentrating on 13 Agri-value products and minerals, we have strengthened the country’s export potential and highlighted what stands in the way of growth, along with providing solutions to exporting firms.
We have addressed infrastructure and funding gaps, enhanced standards, and lowered transaction costs to boost the competitiveness of our exports. Our collaboration with export firms—now totalling over 62 in our database—has resulted in $460 million in export growth orders since 2023.
We’ve also fortified international trade partnerships with trade representatives now active in 6 of the 10 countries we initially targeted. These include the USA, UK, Nigeria, DRC, South Africa and China. This expanded presence enhances market access and positions Uganda as a strategic sourcing hub.
Our goal is to establish 25 international trade hubs by 2035, solidifying our position as a reliable global exporter. We will replicate this internally for our people to consume what they produce.
How are Ugandan products perceived internationally, and what strategies are being implemented to ensure they meet global quality standards?
Our products, especially fruits and vegetables, are appreciated for their unique taste by those familiar with them. However, there is a lack of awareness and outdated perceptions globally, exacerbated by inconsistent supply due to production and transport challenges.
To improve visibility and perception, the Uganda Connect Hub in Serbia was established, leveraging Serbia’s strategic location and cultural ties with the Balkans region. This initiative, drawing on historic agreements since September 1963, focuses on products like fish, cassava and coffee. In July, we opened our third trade location in Jajecar, Serbia, and reviewed the agreement signed in June 2024.
We will construct industrial and aggregation hubs aimed at standardising processing to ensure export reliability. Initiatives like the Uganda TradeXchange platform connect buyers and sellers while integrating regulatory export documents, improving supply chain reliability, transaction tracking, and data-driven decision-making.
The formation of a unified Food and Agricultural Regulatory Authority (FARA) is in progress, aiming to consolidate food safety efforts, standardise procedures, and ensure compliance with international standards. The draft law establishing this authority is pending Cabinet and Parliament review, which is crucial for enhancing global competitiveness.
How is Uganda leveraging the African Continental Free Trade Area (AfCFTA)?
We are collaborating with the Ministry of Trade, Industry, and Cooperatives to establish a national AfCFTA committee this year. A trade representative is assessing market opportunities in Nigeria, the DRC, and Morocco, with plans for a guided trade initiative in Nigeria that could expand to other African markets.
Over the past 3 years, we have worked towards Uganda’s accession to the Afrexim Bank’s Fund for Exports Development in Africa (FEDA). This was successfully signed in March 2025, and we are now operating under protocols to raise more funding and secure export financing.
To streamline payments, Uganda plans to adopt the Pan-African Payment and Settlement System (PAPSS). The National Standing Committee will spearhead these initiatives.
Currently, over 45% of the country’s value-added exports go to Africa, highlighting the critical role of AFCFTA in our trade strategy.


